Netherlands bakery & cereals sector shows stunted growth

Weak consumer spending among Dutch consumers means the value of most categories in the bakery and cereals sector in the Netherlands will rise by no more than a CAGR (compound annual growth rate) of 2.4%, except in the case of energy bars and morning goods, which are bucking the trend with value CAGRs of 3.1% and 3.2% respectively. However, despite the relatively rapid growth in these categories, bakery and cereals will be one of the slowest growing food sectors in the Netherlands. In the Dutch bakery and cereals sector overall, bread and rolls has the largest value share of 36.9% and volume share of 45.4%, followed by cookies (sweet biscuits) with a value share of 17.5% and a volume share of 18.3%, and breakfast cereals with a value share of 14.0% and a volume share of 10.9% (News Item Canadean, 14 May 2013).