Wereldwijde FMCG ecommerce markt groeit met €12 miljard tot jaar 2016

A new Kantar Worldpanel report predicts the growth of online sales in the FMCG market. Kantar Worldpanel anticipates that ecommerce will account for €42 billion of global FMCG sales by 2016 – an increase of €12 billion on the current €30 billion. The report, which is based on in-depth analysis of the purchasing habits of 100,000 shoppers in ten of the biggest online FMCG markets, forecasts that ecommerce will account for 5% of global FMCG sales by 2016 – up from 4% now.
South Korea will continue its lead position with online accounting for 14% of FMCG sales by 2016. Today, 55% of Korean shoppers buy online, an exceptionally high figure that is not matched by any other country in the world.
Klik hier om het rapport te downloaden (1,83 MB).

Dit bericht is ook opgenomen in ons maandelijkse overzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.