Welke lettergrootte heeft voorkeur van consument?

Researchers at Clemson University USA evaluated the point size of display text on a package relative to package proportion. It was hypothesized that this proportion would be related to the golden ratio (a ratio of about two-thirds) that has been suggested to be a particularly aesthetic proportion throughout nature and human history.
The results of the study showed that the preferred ratio was actually greater than the golden ratio, equaling 10/12 of the package's width. These results were found to be further influenced by the participant's gender and the packaging structure on which the display type is applied. An article about the research is published in Packaging Technology and Science.
Klik hier voor een samenvatting van het artikel.
Het NVC is dagvoorzitter tijdens Packaging and Converting Executive Forum 2015, 10-12 februari in Brussel. Als NVC-lid ontvangt u 15% korting.

Dit bericht is ook opgenomen in ons maandelijkse overzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.