VS shoppers bereid 31% meer te betalen voor verantwoord geproduceerde voeding

On average, Americans are willing to spend 31% more per week on grocery food produced in ways that uphold the principles of corporate social responsibility (CSR), according to the Conscious Consumer™ Study issued by Gibbs-rbb Strategic Communications.
One of the findings is that controversial news emerging from food supply chains can affect consumer loyalty, i.e. recalls. Another finding is that health, safety and waste reduction are significant considerations in decisions to buy food. A third finding is that trusted personal contacts, journalists, retailers and food businesses are important sources of information about the CSR activities (Nieuwsbericht Gibbs, 15 oktober 2014).
Klik hier voor het nieuwsbericht.
Klik hier voor de studie (1,63 MB).

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