Voorspellingen klantengedrag in thuiswinkelen wereldwijd #2

The PWC 2014 Holiday Outlook gives a management-oriented view on the trends in e-commerce, dividing shoppers into three categories: Trade-off, Transitional and Digital. Providing the right omnichannel experience is essential, whereas in the US spending will be concentrated during four periods; pre-Thanksgiving, Black Friday, Mid-Holiday and post-Holiday. Efficiency and smart logistics are key to ensuring a hassle-free experience for shoppers. More than 40% of shoppers plan to increase their online spend and only 50% of spending will occur in physical stores (down from 55% in 2013.
This report and other information is also shared within the NVC Innovation Project Web Retail Packaging.
Klik hier om het PWC rapport te downloaden (611 kB).
Klik hier voor meer informatie over het NVC Innovatieproject Web Retail Packaging.

Dit bericht is ook opgenomen in ons maandelijkse overzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.