Tetra Pak trend report on food & beverage packaging

Tetra Pak has released a new trend report on food and beverage packaging. This report highlights 5 trends and looks at the corresponding packaging design. The trends are:
1) Green Worriers, sustainability is no longer an added value, it has become something consumers expect; 2) Engaged Experience, it is key for brands to pay attention to details and create memorable experiences; 3) Food for Health, the design cues for healthy living are continuously changing; 4) Safe Choice, packaging is designed to give quality assurance through safety seals, and traceability and 5) 24/7 Lifestyle, People are busy and at the same time aspire to eat proper food.
Klik hier voor het rapport (823 kB).

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