Sustainable packaging: myth or reality? PwC report investigates

The UK packaging industry is calling for the phrase ‘sustainable packaging’ to be scrapped and is urging instead for Government to get to grips with the real issues affecting the industry, according to a new report.
A national shortage of packaging technicians, fears over scarcity of raw material supplies and a lack of political will to tackle the core issues were all voiced in the PwC report Sustainable Packaging: Myth or Reality.
Leading retailers, manufacturers and consumer groups also unanimously agreed that the much used sustainable packaging phrase should be phased out and the focus should be on ensuring packaging delivers maximum sustainability throughout the entire supply chain and is recoverable after use (News Release PWC, 25 June 2012).