Stripfiguren helpen kinderen gezonder eten te kiezen

Researchers at the University of Bari Aldo Moro in Italy studied the role of cartoon characters in making fruit and vegetables more appealing to pre-schoolers. Kindergarteners (5-6 years old) were asked to select the tastiest food. They could choose between fruit and vegetables, presented both with and without a sticker showing an image of their favourite characters, and branded salty and sweet snacks in their traditional packaging without cartoon pictures. They found that characters deeply influenced children's choices in favour of healthy food, including in those children who were averse. An article about the research is published in the International Journal of Markets and Business Systems.
Klik hier voor een samenvatting van het artikel.

Heeft u vragen over dit onderwerp, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411. Dit bericht is ook opgenomen in ons maandelijkse overzicht, de NVC Members-only Update.