Smurfit Kappa white paper over shelf ready packaging

A white paper published by Smurfit Kappa reveals that a significant opportunity is being missed by brands fighting for shopper attention in supermarkets. Despite 76% of purchase decisions being made by shoppers in-store, brands are often failing to seize upon the powerful marketing opportunity it represents.
In particular, many are missing out on the growing trend towards Shelf-Ready Packaging as a measurable way to influence shoppers directly at the point-of-purchase. Smurfit Kappa found that up to 40% of a product viewed on-shelf can be made up of secondary packaging, a marketing channel which often falls outside the radar of brand teams (Persbericht Smurfit Kappa, 27 november 2014).
Klik hier voor het persbericht.
Klik hier voor de white paper (784 kB).

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