Sealed Air 2014 Packaging for e-Commerce Success survey

Retailers need to take a closer look at their packaging for fulfilling online orders, according to a new survey on behalf of Sealed Air. According to the findings, packaging plays the following role in consumers’ perceptions of their online orders: tells them how much the retailer cares about them and their order (66%), reflects the value of the shipment (48%) and reflects a retailer’s environmental commitment (34%).
Packaging is also critical for protection of retailer reputations. 58% say that if they receive a damaged product from an online order, they would consider purchasing from a competitor or would not purchase from that retailer again (Persbericht Sealed Air, 3 november 2014).
Klik hier voor het persbericht (55 kB).
Klik hier voor een uitgebreide samenvatting van het onderzoek (732 kB).
Op 21 januari 2015 vindt NVC paneldiscussie “how e-commerce will change the way products are packaged”  plaats tijdens de Webwinkel Vakdagen 2015.

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