Rapport: Oudere consumenten zoeken gemak in voedingsmiddelen

The older population are quickly becoming some of the biggest seekers of convenience, with 17.1% of their food consumption motivated by this need, finds a report from Canadean. According to the report “New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions”, a growing number of older consumers are looking for convenient lifestyle enablers – products which allow them to live and consume without difficulty.
Old age is often accompanied by a loss of strength and dexterity in hands and wrists, meaning that fiddly opening mechanisms or tight screw tops can present an issue (Nieuwsbericht Canadean, 12 augustus 2014).
Klik hier voor het nieuwsbericht.
Klik hier voor meer informatie over het rapport.

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