Overzichtsartikel: Effect verpakking op perceptie en voorkeur

Researchers at Hsing Wu University in Taiwan reviewed various studies on the effect of packaging on perceptions and preferences. They found that that packaging can either encourage or discourage consumers. An article about the review study was published in the International Journal of Organizational Innovation.
People consider the physical appearances of the products whereby a factor like the shape of packaging can influence consumer perception. The logo of the product and the brand name are also linked to consumer perception. People also believe that poor quality products are packaged in poor quality materials and are likely to avoid buying such products.
Klik hier voor het artikel (1,34 MB).
Klik hier voor informatie over de ENG Packaging Design & Innovation Summit 2017 (Rome, 15-16 maart). NVC-leden ontvangen 20% korting.

Dit bericht is ook opgenomen in ons maandelijkse nieuwsoverzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.