Onderzoek naar positionering verpakkingsontwerp
Packaging industry has a very scientific and rigorous design positioning in the process of production and manufacturing in order to meet the needs of consumer groups for goods packaging.
Researchers at the Hebei Normal University of Science & Technology in China, starting from the basic procedure of package design, focused on the application and methods of brand positioning, product positioning and consumer positioning in packaging design positioning, enabling designers to design product packaging solutions that meet the market needs more, reducing the package designing time. An article about the research is published in the Journal of Chemical and Pharmaceutical Research.
Klik hier voor het artikel (436 kB).
Dit bericht is ook opgenomen in ons maandelijkse overzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.