Onderzoek: 70% van de consumenten zou overwegen van merk te switchen bij aantoonbare milieuvriendelijkheid

New research shows that almost 70% of consumers would consider switching brands if one could demonstrate better environmental credentials. Sustainable packaging adds brand value by driving brand preference, supporting brand protection, providing an opportunity for leadership and supporting brand resilience in the future.
People want to buy products with a positive environmental and social impact, sustainable packaging being among their top concerns. Higher consumer awareness, expectations of brands’ environmental and social impacts, and new industry standards, mean that brands need to act today on sustainability issues to be resilient in the long term (Persbericht Forum for the Future, 4 juni 2014).
Klik hier voor het persbericht.
Klik hier voor de onderzoeksresultaten (1,18 MB).

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