DSM Insight Series: Consumenten zijn bereid meer te betalen voor yoghurt vrij van artificiële ingrediënten

Results of an extensive DSM survey completed by more than 6,200 consumers in US, China, Brazil, Turkey, France and Poland reveal that consumers place great importance on the natural and authentic qualities of the food they consume.
They look to balance great taste with an ingredient list free from artificial additives and preservatives.
The survey shows that one out of three consumers say a clean label would be a reason to eat more yogurt.
Underscoring this desire, half of the consumers also revealed they would be willing to pay at least 10% more for yogurt free from artificial colours, flavours or other artificial preservatives (Persbericht DSM, 2 oktober 2014).
Klik hier voor het DSM persbericht (62 kB).
Klik hier om te registreren om het DSM Global Insight Series Dairy rapport te downloaden.

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