Nieuw SmartLabel initiatief voor toegang tot productinformatie

An innovative SmartLabel™ technology initiative will enable consumers to have easy and instantaneous access to detailed information about thousands of products, with more than 30 major companies already committed to taking part in the transparency initiative.
This transformative new program enables consumers to get additional details about products by scanning a bar code or doing an online search to reach a landing page with information on ingredients and other attributes of a wide range of products. SmartLabel™ will provide consumers at the touch of finger all the information they want to know about what they are purchasing (Grocery Manufacturers Association, 2 december 2015).
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