Koopgedrag van de man vereist aangepast (verpakt) product

Global retail branding and sourcing partner Daymon Worldwide has published their US-based “Men on a Mission” study, revealing six types of male mission-oriented shopping trips. The study incudes male shopper archetypes based on evolving gender roles and shopping behavior. These are the Traditional Male, the Modern-day Male, the Primal Male, the Confused Male, the Discerning Male and the Heckled Male.
According to the study, male shoppers are personally responsible for about 78% of all groceries purchased for their household in the last month, so they represent a huge financial opportunity for retailers ready to respond with customized (packaged) products and services.
Klik hier voor meer informatie over het rapport en/of het formulier in te vullen om het rapport te ontvangen.

Dit bericht is ook opgenomen in ons maandelijkse overzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.