Impact online food retail – Kans én uitdaging voor de voedings- en drankenindustrie

The global food industry is on the eve of an online retailing revolution that will lead to fundamental changes for players along the supply chain, from processors through to retailers. For food processors it means exploiting opportunities and tackling the challenges of securing on-screen visibility.
In a new report, “Food Processors Challenged by Online Growth Dynamics,” Rabobank leads the way in looking at how food producers and processors are having to assess brand strategies, adjust and diversify their product range, refine their marketing tactics and modify their supply chains in order to meet the demands of online retailers and ensure they don’t risk becoming invisible online.
Klik hier voor meer informatie over het rapport.
Klik hier voor de Rabobank Thema-update Impact online food retail (583 kB, in het Nederlands).

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