Europese Commissie publiceert resultaten retail food studie

The European Commission (EC) has unveiled the results of a study about the evolution of choice and innovation in food product in Europe during the last decade. At local level, consumer choice has been continuously increasing over the last decade in terms of number of shops, products, brand manufacturers and product package sizes displayed in shops. However, the number of innovations reaching the consumer each year has decreased since 2008 by 6.5%.
In 2004 innovation essentially consisted of new-to-the-world products and range extensions, whereas in 2012, roughly a third of all innovations merely concerned the packaging of a product (Persbericht EC, 2 oktober 2014).
Klik hier voor het persbericht.
Klik hier voor de studie (13,98 MB).

Dit bericht is ook opgenomen in ons maandelijkse overzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.