Ethische keurmerken worden belangrijker bij aankopen

According to a White Paper by Euromonitor published in December 2016, global changemakers are starting to put experiences, authenticity and durability before convenience and the gathering of material possessions. They are paying more attention to product labels and ethical purchasing choices. This drive to change the world for the better has boosted demand for responsible brands.
Recycling labels are the most common type of ethical label on food and drinks. Recyclable packaging is a well-established, eco-friendly practice aimed at conserving resources and making everyday consumption less wasteful. Following this were the categories of religious labels and “clean labels”.
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