Een Affordance-gebaseerde methodologie voor verpakkingsontwerp

The term affordance describes an object's utilitarian function or actionable possibilities. Product designers have taken great interest in the concept of affordances because of the bridge they provide relating to design, the interpretation of design and, ultimately, functionality in the hands of consumers.
The concepts related to affordances can reveal novel opportunities for packaging innovation. The article proposes a method by which packaging designers can purposefully consider affordances during the design process; explains this method in the context of a packaging-related case study; and measures the effect on package usability when an affordance-based design approach is employed (Packaging Technology and Science, 17 juni 2014).
Klik hier voor de samenvatting van het artikel.

Dit bericht is ook opgenomen in ons maandelijkse overzicht, de NVC Members-only Update. Heeft u vragen, neem dan contact met ons op via e-mail of bel: +31-(0)182-512411.