De OC&C Retail Proposition Index 2013

The OC&C Retail Proposition Index is a major piece of consumer research into shoppers’ attitudes towards the world’s biggest retailers, with insights from more than 31,000 consumers around the globe including the UK, Germany, France, Netherlands, USA, India, Brazil and China. Consumers are asked to rate retailers on a range of factors including price, range, service and trust.
A strong multichannel approach is seen as crucial to a retailer's future success. Trust is critical for consumers when it comes to their attitude towards retailers, as the most trusted retailers also sit in the top 20 highest rated overall, with examples including John Lewis, Yves Rocher and L.L.Bean.
Klik hier om het rapport te downloaden (2,47 MB).

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