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A new Which? investigation reveals 10 packaging tactics used by supermarkets and manufacturers to tempt consumers to buy products. Which? asked 7,855 members about their experiences with packaging and examined products in shops and on supermarkets’ websites.
The tactics that were uncovered include copycat products: Many supermarket own brand products borrow heavily from the look and feel of well-known brands, which can confuse consumers into accidently buying them. The researchers also found food products labelled as ‘light’ that may not be the healthy option many consumers think and fruit drinks where the main ingredient is missing from the name (Persbericht Which?, 14 november 2014).
Klik hier voor het persbericht.
Klik hier voor de volledige resultaten van het onderzoek (523 kB).

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