CARTILS designs new perfume packaging for SuperTrash

The perfume “Phenomenal” will be introduced at the Amsterdam Fashionweek 2012 by fashion brand SuperTrash. For its packaging design SuperTrash teamed up with CARTILS (NVC-Member). In the development of SuperTrash “Phenomenal”, a large-scale research was conducted by Jorijn Harms at the Delft University of Technology, to determine how scent characteristics can be translated in packaging design. The research results offered clear insights on colour, shape, angularity and more (News CARTILS website, 26 January 2012).