Alcoholconsumenten kijken weinig naar waarschuwingslabels

Researchers at the University of Liverpool UK studied the extent to which alcohol consumers attend to warning labels on alcohol packaging, and aimed to identify if increased attention to warning labels is associated with motivation to change drinking behavior.
The studies show that people pay minimal attention to current UK warning labels on alcohol packaging (7% of viewing time). Motivation to reduce drinking decreases attention to branding, but does not increase attention to warning labels. Drinking intentions were not affected by attention to warning labels, even when participants had to attend to them. An article about the research is published in BMC Public Health.
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