Afstudeerpresentatie: A fresh perspective on packaging steel

On 21 January 2016 Julian van Zanten will hold a speech entitled ‘A fresh perspective on packaging steel‘ as part of his master assignment. Julian did his master assignment at NVC member Tata Steel Packaging. Packaging steel is losing market share, and Tata Steel Packaging wants a new approach to change this downward trend.
The solution is found by treating packaging steel as a brand. The major problem areas are image, presentation, and development. Packaging steel suffers from a rather unattractive image, predictable presentation, and clearly visible improvements have come to a hold. A module is created to demonstrate the brand packaging steel (Website Universiteit Twente, januari 2016).
Klik hier voor meer informatie over de afstudeerpresentatie van Julian van Zanten.
Klik hier voor meer informatie over de NVC Leerstoel Packaging Design and Management.

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